Campaigns and ads
- Setup
- Agree the objective, services and region. Prepare keywords, exclusions and ad copy.
- Management
- Review search terms and advertisements and update the agreed campaign components.
Google Ads management
Outsource Google Ads with visibility into costs and enquiries
Have your search campaigns set up and managed, from keywords and ads to measuring enquiries. You gain insight into the results and discuss which improvements are needed. Management fees, setup and advertising budget are listed separately.
From search query to enquiry
What happens during Google Ads management?
We first determine what constitutes a valuable enquiry and on which page someone can submit it. We then set up the campaigns and measurement accordingly. There is no guarantee of fixed positions or numbers of enquiries.
Measure enquiries
- Before starting
- Define which form submission or other action counts as a conversion and check that it works.
- During management
- Use advertising costs and measured enquiries to assess where changes are needed.
Discuss results
- Insights
- A report shows what the ads cost and which results were measured.
- Next steps
- A results discussion covers what the results mean and the next changes to make. This is a separate arrangement from how often campaigns are checked.
Campaign checks and reporting are separate arrangements
Each proposal records the number of campaigns, channels, optimisation frequency and consultation arrangements. The starting points for each package are shown below. Advanced tracking, product feeds and additional integrations are quoted separately.
| Package | Campaign work | Reporting and consultation |
|---|---|---|
| Starter | 1–2 campaigns, basic keywords and exclusions, ad updates. Monthly review. | Brief report. The package does not specify a regular meeting; we agree this in advance. |
| Groei | Multiple campaigns, expanding and refining keywords, and improving ads. The frequency of checks and optimisation is agreed in advance. | Monthly results review. |
| Pro | Campaigns for multiple services, product groups, regions or target audiences. More testing and optimisation rounds and landing page advice; scope agreed in advance. | More extensive reporting. The frequency of reporting and consultation is agreed in advance. |
Agreements before your advertising budget starts being spent
Are the advertising budget and setup included in the monthly amount?
No. Starter costs €299, Groei €499 and Pro €799 excluding VAT per month for management. The customer pays the advertising budget separately. One-off setup costs €350–€650 excluding VAT for the agreed campaigns and basic conversion measurement. Advanced tracking, product feeds and additional integrations are quoted separately.
How many campaigns and meetings do I get?
Starter includes one or two campaigns with a monthly check and a short report. Groei includes several campaigns and a monthly results review; Pro includes more testing and optimisation rounds and more extensive reporting. Each proposal specifically records the number of campaigns, channels, check and optimisation frequency, and consultation times.
Who manages the advertising account, and who pays Google?
During intake, we check whether a Google Ads account already exists. Before starting, we document account access, ownership, Google's billing and the agreed advertising budget. This makes clear which costs belong to Google and which to DustinLabs.
Are changes to my website included?
The Pro package includes advice on landing pages. Building or changing pages is not listed as a separate component of the management packages. If that work is needed, we include the work and costs separately in the proposal.
What happens if conversion measurement is not working yet?
We first check the enquiry journey and agree what will be measured. Required access, tags and cookie consent are part of that preparation. Clicking an enquiry button is not the same as a received enquiry.
Google Ads management
Campaign management, measurement and reporting for each package.
Choose the package that suits your business. We agree your goals and advertising budget, and arrange the setup, tracking and management.
We measure enquiries and discuss the costs.
Google Ads works well only when it is clear what counts as a valuable enquiry. That is why we combine campaign management with tracking, keywords, ad copy and the agreed checks and improvements.
- Advertising budget is not included.
- We only start once the measurement and landing page make sense.
- No promise of fixed rankings or guaranteed leads.
Google Ads Starter
€299,00 per month Excluding 21% VAT · €361,79 including VAT per monthFor small local businesses
For businesses that want to attract targeted enquiries through one or two campaigns. Channels, checks, optimisation and consultation are stated in the proposal in advance.
- 1-2 campaigns
- Basic keywords and exclusions
- Write and update ads
- Monthly check
- Brief report
Google Ads Groei
€499,00 per month Excluding 21% VAT · €603,79 including VAT per monthFor multiple campaigns
For businesses that want to test and improve multiple services, regions or enquiry routes. The number of campaigns, channels and optimisation frequency are stated in the proposal in advance.
- Multiple campaigns
- Regular optimisation
- Expand and refine keywords
- Improve ad copy
- Monthly results review
Google Ads Pro
€799,00 per month Excluding 21% VAT · €966,79 including VAT per monthFor a larger budget
For businesses with multiple services, products or locations that want to work systematically towards enquiries. We record campaigns, channels, optimisation rounds and consultation in advance.
- Multiple services or product groups
- More testing and optimisation rounds
- Landing page advice
- More extensive reporting
- Campaigns by region or target audience
Before starting
Setup
Before management starts, we put the agreed foundations in place: conversion measurement, campaigns, keywords and ads. Advanced tracking, product feeds and additional integrations are estimated separately.
€350–€650
one-off
Excluding 21% VAT · €423,50-€786,50 including VAT
- Set up the agreed basic conversion tracking
- Define campaign structure and channels
- Prepare keywords and exclusions
- Write ads
- Pre-launch check before campaigns go live
Your enquiry
Tell us what you need assistance with.
A few lines are enough. You do not need to use technical terms.
- Your enquiry goes directly to DustinLabs.
- We discuss what you need and what it will cost.
- You decide whether to proceed with the proposal.