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Tracking & conversion measurement

Install and modify tracking

Do you want to know which campaigns generate enquiries or purchases? DustinLabs installs tracking and conversion measurement and modifies existing measurement setups. We also help with missing or duplicate measurements. We assess your website, accounts and goals and agree on which visitor actions are measured.

Example of a search ad for an installation business
Example ad: measure which enquiries come from your campaigns.

Possible applications

New tracking or improvements to an existing setup

We work with websites, webshops and suitable business platforms. Examples include Google Tag Manager, Google Analytics 4, Google Ads and Meta. The required technology depends on your goals, available access and existing systems.

Install tracking

Now
Your website is not yet collecting useful data on enquiries or purchases.
Solution
We set up the agreed visitor actions and integrations with your analytics or advertising accounts.
Review
For example, we distinguish a button click from an enquiry actually submitted, and agree which action counts as a conversion.

Modify or repair existing tracking

Now
After a website change, measurements are missing, actions are counted twice or measurement goals no longer fit.
Solution
We investigate the existing setup and repair or modify the agreed tags, events and conversions.
Review
We specify which components will change and prevent different integrations from processing the same conversion twice.

Server-side tracking

Now
You want more control over the measurement data forwarded to analytics and advertising platforms.
Solution
Where appropriate, we set up processing through a tracking server, for example with server-side Google Tag Manager or a suitable platform integration.
Review
We assess the data flow, consent, hosting and prevention of duplicate measurements in advance.

From enquiry to use

From your measurement goals to an agreed setup

  1. Decide what you want to measure

    We discuss the enquiries, purchases or other actions that matter to your business.

  2. Review the existing environment

    We investigate your website, measurement accounts, current tracking and consent settings.

  3. Install, change and verify

    We carry out the agreed setup and go through the relevant actions and consent choices.

  4. Document the handover and management arrangements

    You receive an explanation of the setup and agreements about access, maintenance and future changes.

Questions before you start

Can you also modify existing tracking?

Yes. We can investigate, extend or repair an existing setup, including one created by another party. We first assess the available access, technology and desired changes.

Which platforms can you connect?

Examples include Google Tag Manager, Google Analytics 4, Google Ads and Meta Pixel or Conversions API. These are examples. We assess which integrations your website and accounts support.

Is server-side tracking always necessary?

No. We choose the setup based on your measurement goals and existing environment. Server-side tracking can provide more control over the information forwarded, but also requires hosting and management. We discuss in advance whether it suits your situation.

Is every conversion measured?

We cannot guarantee that. Consent choices, browser restrictions, blockers and platform settings can affect recording. We set up the agreed measurements and explain the relevant limitations.

Does DustinLabs also have to manage my advertising or hosting?

That is not required. Tracking can be set up or modified as a separate assignment. We assess what access and hosting are needed. Advertising management and any ongoing tracking management are agreed separately.

What does installing or modifying tracking cost?

You receive a quotation for the agreed work. Any management and maintenance, hosting, licences and other supplier costs are listed separately.

Your enquiry

Tell us what you need assistance with.

A few lines are enough. You do not need to use technical terms.

  • Your enquiry goes directly to DustinLabs.
  • We discuss what you need and what it will cost.
  • You decide whether to proceed with the proposal.

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